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Augmented Reality a Reality for Brands
What do you think of when you hear the term Augmented Reality? Do you flash back to Tom Cruise in Minority Report? Or more recently Tony Stark in Iron Man 2 manipulating 3D objects? The prevailing...
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Influencer Identification, Brand Marketers & the Growing Divide
Advocacy, acceleration of content creation and generating buzz around products and services are always at the top of the list for most brand Go-To-Market strategies. One consistent goal is to identify...
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Your Brand vs. Product on Facebook
Brands vs. Products on Facebook. This is a question I have been asked about many times. Is it better to have 1 brand location on Facebook or should I have multiple pages some dedicated to product....
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SnapTags vs. QR Codes the ideal 2D Experience
By now most of you have seen or interacted with QR codes in one form or another. Whether it was online, direct mail, etc… QR Codes are becoming a common tool in marketing toolkits. While it is possible...
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5% of a Facebook Like
Pop Quiz… What is the one word that recently became ubiquitous throughout our online lives? Is it “Refudiate“, the word that Sarah Palin coined and won 2010 word of the year? Is it Slizzard? Thanks for...
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Facebook Photo Tagging & Brand Pages
Today Facebook rolled out a feature that could have big implications for brand pages. Facebook users will now be able to tag brand pages in their photos. This can represent a new avenue for brand pages...
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Google+ & Facebook
This week saw the launch of Google+ which is Googles answer to Facebook. Google has definitely had setbacks when it comes to Social solutions. Google Wave anyone? So what do they decide to do this time...
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The VolksAd and the Power of FaceTube
Recently we, Red Urban Dallas, completed an amazing collaboration with our sister agency Red Urban Toronto. They work very closely with the Volkswagen brand in Canada and are responsible for very...
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Volkswagen Augmented Reality
Integration of Augmented Reality experiences into marketing programs has been on the rise over the past few years. Previously I wrote on the topic of Augmented Reality & Brands. On a recent trip to...
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B2B Social Media and Linkedin’s Latest Announcement
When you hear the term social media most people immediately think about Facebook and Twitter and consumer focused campaigns and conversations. But what doesn’t come immediately to mind is that Social...
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It seems that for the past 10+ years all roads have pointed in this direction. I have been involved with agencies since the onset of my interactive career. From my initial entry during the original dot...
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